M&C Saatchi is on a journey driven by our ambition to accelerate client business growth through creating beautifully simple solutions, for an increasingly complex world. Our diversity of thought, driven by boldness and willingness to see things from a disruptive viewpoint combined with increased agility, flexibility and efficiency versus larger agencies, means that our business proposition is unique. Our strong foundations within Advertising and continued growth and success in fast growing and high-margin specialisms contribute have shaped the strategy today: make it easier for our clients to grow by accessing the full breadth of our skills and capabilities:
- Scale – build a strong foundation which is scalable and predictable
- Create – embrace a growth mindset and always innovate creativity
- Indispensable – create permanent value for clients
- Thrive – create an environment in which all our clients and people can thrive
The transformation has been far-reaching, and we are proud of our achievements. By replacing our previous federated operating model with a new integrated one, we have created a strong platform
for what is still to come. Our vision is to create a sustainable advantage for our clients and to be indispensable to them. To realise this, we are delivering our strategy, focused on:
– Our transformation to a simpler, leaner, more agile business, delivering growth in revenue, increased profitability and improved cash generation.
– Unlocking our full potential with clients through our regional-first, integrated operating model, which makes us simpler to work with and takes full advantage of our regional know-how, specialist expertise and global reach.
– A disciplined capital allocation policy, which prioritises organic reinvestment and selective, strategic bolt-on M&A to deliver sustainable growth and to support shareholder returns.