REG-M&C Saatchi PLC Product Launch

Released : 18/05/2005 06:00

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RNS Number:4274M 
M&C Saatchi PLC 
18 May 2005 
 
 
                               M&C Saatchi plc 
               M&C Saatchi FRANCE - stock exchange announcement 
 
18th May 2005 
 
M&C Saatchi plc - M&C Saatchi France announces management line up 
 
M&C Saatchi today announces the management team which will launch M&C Saatchi in 
Paris in early September 2005. 
 
Gilles Masson, Antoine Barthuel and Daniel Fohr, are President and Co-Creative 
Directors of Leo Burnett Paris, they will join the company as founding partners 
and managers of the French agency as soon as they are free to do so. The new 
company will be called M&C Saatchi GAD, bearing the initials of Gilles, Antoine 
and Daniel. 
 
Commenting on the announcement, Nick Hurrell, Chairman of M&C Saatchi Europe 
said: 
 
"Gilles, Antoine and Daniel are a close team of creative, dynamic and ambitious 
entrepreneurs. I have every confidence that they will build a great agency in 
France with us." 
 
David Kershaw, Chief Executive of M&C Saatchi plc said: 
 
"As detailed at our IPO last year, the expansion into the four major European 
markets will expand our international footprint and provide us with exciting new 
growth opportunities. We are delighted that such a brilliant team have agreed to 
start our agency in France." 
 
- Ends - 
 
For further information, please contact: 
 
M&C Saatchi plc 
Nick Hurrell, Chairman, Europe+44 (0) 20 7543 4500 
David Kershaw, Chief Executive +44 (0) 20 7543 4500 
 
Tulchan Communications 
Kate Inverarity/Peter Hewer+44 (0) 20 7353 4200 
 
M&C SAATCHI BACKGROUND 
M&C Saatchi is the world's largest independent advertising network, with 14 
offices in 10 countries. 
 
It was founded in London in 1995, and was called "the fastest growing start-up 
in advertising history" by Adweek. 
 
By 2004, M&C Saatchi had become London's fifth biggest agency and won 'Media and 
Marketing Europe' magazine's European Agency of the Year award 
 
Clients include British Airways, Dixons Group, RBS Group, Scottish & Newcastle, 
Central Office of Information and Qantas. 
 
The agency's founding principle is Brutal Simplicity of Thought, because 
simplicity sells. 
 
M&C Saatchi floated on the London Stock Exchange in July 2004, and will launch 
start-ups in Germany, Spain and Italy before the end of 2006. 
 
GILLES MASSON, ANTOINE BARTHUEL AND DANIEL FOHR 
Gilles Masson, Antoine Barthuel and Daniel Fohr have worked together for 5 
years. 
 
The trio have worked for nearly 20 years in the great French advertising 
agencies: BDDP; BETC Euro RSCG and Publicis - and on some of the great brands: 
BNP Paribas, Renault, Canal +, Danone, Peugeot, Air France, Procter & Gamble, 
and BMW. 
 
They moved to Leo Burnett Paris in February 2004 and have been credited for 
accelerating the revival of that office with an impressive track record of new 
business wins. 
 
They also achieved first place in CB News Bilan d'Or 2004 for the highest ratio 
of creative awards per entry. 
 
 
 
                      This information is provided by RNS 
            The company news service from the London Stock Exchange 
 
END